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Marketing Massage, From First Job to Dream Practice

$32.95
$32.95

ISBN 10: 141803214X.A practical, step-by-step guide to success for massage therapists and bodyworkers, Marketing Massage distills information drawn from hundreds of interviews with massage school owners, teachers, employers, practitioners, students, and the general public that addresses the marketing needs of virtually every type of massage practitioner, from first-time job seeker to experienced therapist. For professionals starting or growing a private practice or business, this book offers a wealth of information, including the fundamental attributes, skills, and tools necessary to attract get and keep clients. From the basics of professionalism and essential marketing tools to sophisticated marketing projects geared toward a select clientele, Marketing Massage provides the knowledge necessary to start and maintain a successful career in massage and bodywork.

Spa Business Strategies, A Plan for Success

$64.95
$64.95

ISBN 10: 1401881645.Spa Business Strategies: A Plan for Success is a unique, must-have resource for any professional who wants to learn more about the business and marketing strategies vital to owning and operating a day spa. This book takes a thoughtful and interactive approach to the subject matter, and the easy-to-read language and user-friendly format provide the spa owner, manager, or potential spa owner with an opportunity to tackle some of the more important tasks necessary to develop successful business practices. Important business concepts such as marketing, financing, utilizing technology, promoting sales, improving communication, and developing excellent customer service skills are discussed, among others. The author uses thought-provoking questionnaires, targeted worksheets, and practical examples to illustrate key concepts. The text is also focused on encouraging the day spa owner or manager to develop critical thinking skills that will promote solid business practices and sustain the continued growth of the day spa industry over time.

Botox, Dermal Fillers and Sclerotherapy Book

$50.95
$50.95

ISBN 10: 1401881696.Botox ®, dermal fillers, and sclerotherapy, one of twelve titles in Milady's Aesthetican Series, discusses the hottest procedures in the non-surgical aesthetics industry today. This guide looks into each and every aspect of these exciting procedures including patient selection, patient satisfaction, and recovery time. All the reader’s questions will be answered and deep discussion of the differences and unique qualities of each procedure will lead the reader to a complete understanding of these cutting edge processes. Included are many thorough case studies, as well as invaluable before and after photos that will allow the reader to actually see results, leading to an enhanced understanding of the material. Facial anatomy is also covered in the book, leading to an understanding of how the facial muscles interact and how the face ages. The reader will be able to determine the best course of action for each patient, how these techniques are better than surgery, and what the results will be.

Advanced Hair Removal

$50.95
$50.95

ISBN 10: 1401881742.This extensive manual provides a modernized approach to hair removal and dispels the rumors, old wives tales, and half truths about hair growth, hair removal, and the techniques that are associated with the procedures. Deigned to act as a resource for students and practicing aestheticians, Advanced Waxing and Hair Removal discusses the must-know subjects of anatomy and physiology; patient interviewing; charting; techniques; and how to grow a hair removal business; and includes patient studies, photographs and recommendations for treatment. Illustrated are the processes of hair removal by following several candidates through different hair removal techniques and provides many illustrations to observe the results. Documentation of treatment plans, interviewing techniques, and patient recommendations are made available to the reader. In addition, the book discusses the use of lasers, who can perform this procedure, how it works, and why it may be the single prong in the hair removal plan for a patient. With its simple, non-intimidating approach, this handbook provides the reader with advanced, updated, and need-to-know information about the hair removal process.

Ensuring an Optimal Outcome in Skin Care(Milady’s Aesthetician Series)

$50.95
$50.95

item # 1401881785.Description:“This book addresses some of the most important topics in medical skin care—not the technical side of the business but the relationship side. Readers will learn how to conduct a client consultation and the most important components of a client care plan. They will also gain valuable advice about developing and maintaining positive working relationships with physicians. From clinician ethics to patient rights, this book helps the reader advance professionally by educating them about these important components of the business.“Features:“Advice on working with clients and physicians helps clinicians succeed in their work. “Discussions of client rights and clinician ethics delve into subjects not commonly addressed. “Table of Contents:“Chapter 1: Consultations Chapter 2: Client Care Plans Chapter 3: Managing Complications Chapter 4: Social Perceptions and Active Listening Chapter 5: Developing a Rapport with a Physician Chapter 6: Ethical Responsibilities of the Aesthetician in the Workplace Chapter 7: The Client’s Rights

Microdermabrasion (Milady’s Aesthetician Series)

$50.95
$50.95

item # 1562531719.Description:“This book’s innovative approach to teaching advanced microdermabrasion techniques makes it easy for aestheticians, clinicians and physicians to follow proven techniques. Professionals in medical skin care facilities, day spas and resort spas will find that the case studies and specific instructions for implementing process will give them invaluable insight into performing highly successful treatments.“Features:“Case studies specific to the treatment make the material easy to understand. “Advanced educational information is highly relevant to today’s environment. “Specific instructions for procedures make it easy to implement microdermabrasion processes.“Table of Contents:“Chapter 1: Introduction to Microdermabrasion Chapter 2: Anatomy and Physiology Chapter 3: Wound Healing Chapter 4: Skin Typing Chapter 5: Fundamentals of Skin Care Chapter 6: Consultation Chapter 7: Indications and Contraindications for Microdermabrasion Chapter 8: Pretreatment for Microdermabrasion Chapter 9: Microdermabrasion Treatments Chapter 10: The Business of Microdermabrasion.

Milady’s Waxing Made Easy:A Step-By-Step Guide-

$28.95
$28.95

covers all aspects of the waxing process,including material selection/procedures,how to market waxing services,and how to retain customers.“108 pp.,5 1/2" x 8 1/2" softcover.

Milady’s Hair Removal Techniques:A Comprehensive Manual

$54.95
$54.95

item # 1401815553with the many forms of hair removal available today,students need a guide that will lead them through each.milady's hair removal techniques:a comprehensive manual provides the theory and practice of all methids currently used.included are waxing,electrology,sugaring,depilatories,laser light removal,shaving and threading.with each technique,the book explains the evolution of each method,with anecdotal historical information.information on how the method works to remove hair is provided.including the length of time before regrowth occurs and any potential side effects.special considerations for safety and sanitation are outlined,as prescribed by OSHA,with references to the proper regulatory group.the procedure is shown in step-by-step format with photographs and/or illustrations of each stage,with accompanying explanatory copy.“key features:“color photographs and illustrations throughout.“organized by topic to make information more accessible.304 pp.,8" x 10" softcover.

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Day Spa Techniques

$61.95
$61.95

this book has a little bit of everything.history of the day spa,hydrotherapy,showers,baths,massage,aromatherapy,body treatments,seaweed,mud,exfoliation,masks,wraps,and other specialty treatments.“208pp.,8" x 10" hardcover.